The project “Menorca reserva de la biosfera – Turismo 0CO₂” redefines the relationship between identity, landscape, and sustainability. We designed a visual identity that not only communicates but also takes shape within the territory: routes, signage, rest areas, and viewpoints form a coherent and recognizable network. A system of 16 modular furniture pieces responds to the island’s different uses and landscapes, using reclaimed materials —marès stone, aggregates, wood— and local, low-carbon processes. A flexible, adaptable, and respectful proposal that seeks to build from simplicity and harmony with the environment.